Have you ever wonder how’s the story behind the clothes that we wear?
If you live a couple of century ago it’s easy to find the history of our clothes. Why? It’s because that time people made their own clothes. The rich one made their own colthes with their personal tailor, while the poorer sewed it with their own hands.
Sometimes people even made their own fabric from the wool of the sheep or weaved it from the thread and dyed it with natural ingredients. How cool is that!
Innovation + Technology = More Fashionable Clothes
However human always learn and innovate. We found technology to make our life easier, and since the industrial revolution era back in 19th century, human started a new way to create fashion. Clothes made in a mass production.
Instead of sew by hand, the clothes was made by sewing machine. Day by day personal tailor slowly replaced by factory with their machine and labour.
From that time, fashion industry was born. People started to bought clothes in the store instead of tailored it for it’s more practical and cheap.
High Demand of Up-To-Date Fashion
The rising number of middle age class made fashion industry growth rapidly and reach it’s peak in 1960s where the needs be fashionable in affordable budget very high. What’s important for people is not the quality and comfortability of the clothes anymore, but how people can stay update with the latest fashion, even though they don’t have much money.
Then comes retail industry whose produced it clothes in a mass with budget as low as possible which trend varian is changing as fas as lightning.
The Fast Fashion
The term fast fashion started from this, to fulfilled the demand of consumer who wants a cheap and up to date fashion, company like Zara made a production system that enable the clothes from runway able to display in the store in just two to five weeks.
Every two weeks there are new models for customer. Compare it with the old system that change model every season, nowadays company create their own collection every month or even week, like back to school fashion, or denim fashion.
Nowadays people could get an up-to-date fashion with lower price but on the other side there’s an invisible price that must paid. It’s the poor wage for the labours, the destructive effect for environment from the chemical used in production, till the higher cloth garbage.
How to make fashion cheaper?
- low wage factory labour in developed country
- low cost material using cheaper material, include cheap chemical
To minimize the production cost, retail company built their production factory in a developed country where the wage of the labours are cheap. The high demand and the fast changing trend made them push their labour to work hard with very little salary, sometimes to fulfill the target they even need to work with unreasonable work hour till some of them become sick or got injured.
Fashion Contribute to Pollute the Environment and Produce More Waste
The pressure to be able to sell a cheap clothes also made company used dangerous chemical in the process. They doesn’t care whether these chemical polluted the water and environtment suround their factory.
The other negative effect is the arising consumerism. Nowadays, trend changing rapidly and to stay up to date people have to bought clothes often. The cheap clothes made people consume more than they needed, sometimes those clothes just wore once or twice or maybe never. These clothes then became a trash that polluted the world.
The negative side of fast fashion:
- low quality product
- poor well-being labour
- higher consumerism
- led more waste
Fast fashion enable more people to follow whats trending in fashion but on the other side it also has a negative effect such as; the low well-being of the labour worker, the effect of environtment, higher consumerism and more garbage cloth.
Lately there is rising awareness to use less fast-fashion clothes and move to slow-fashion clothes. People care more about the history of the clothes they wear. So have you ever wondered how’s the story of the clothes you wear today?